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Shrink sleeve look for popular water

Contract Bottling, located in Sunderland in northeastern England, has developed a new shrink sleeve branding solution for its well-known Perfectly Clear brand of flavoured-water drinks.

Shrink sleeve label delivers impact.
Shrink sleeve label delivers impact.

Chadwicks supplies the PVC label. Printed flexographically in six colors, it replaces a glue-applied film label. This is the first time that shrink sleeves have been used on the Perfectly Clear brand, which includes seven variants in 500-mL PET bottles. The labels are applied by a machine from Accraply.

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