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'Considered Curation' directs design of herbal martini

Thoughtful selection and nurturing of each element of new ALTAR herbal martini line leads to brand that marries old-time apothecary with California contemporary.

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Boasting a “collage of global ingredients,” the new ALTAR line of herbal martinis has been introduced by a Portland-based company of the same name that claims to have developed every detail of the brand—including its package design—using “Considered Curation.”

“ALTAR embraces the concept of Considered Curation by hand-selecting, nurturing, and looking after each ingredient, cultivating each flavor, engaging each tea, and thoughtfully applying each herb in an effort to create the world’s first Herbal Martini—an experience you will remember for a lifetime,” says Altar Co. founder Jagatjoti Khalsa.

The non-alcoholic beverage in five flavors, or moods, including Aphrodisiac, Bliss, Chi, Chill, and Restore, employs ingredients such as single-estate teas, heirloom fruits and vegetables, spices, and botanicals from five continents. The 100%-natural drink can be enjoyed alone or combined with fine spirits, with each variety having a suggested pairing. 

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