Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Color-changing ink on Mountain Dew can reveals 'Dark Knight'

A new larger, 16-oz can for Mountain Dew is available for a limited time that uses color-changing ink that turns a bat image from grey to green when the can is chilled.

When can is chilled, the image of a bat appears in Mountain Dew green.
When can is chilled, the image of a bat appears in Mountain Dew green.

As record summer temperatures and severe drought conditions fan across America, PepsiCo’s Mountain Dew is aiming to quench the thirst of consumers with a new can that is one-third larger than their traditional 12-oz offering. And to help capture consumers’ attention, the can features color-changing artwork aimed at the brand’s target audience nationwide. The limited-edition 16-oz can of Mountain Dew, when chilled to 46.4° F, features an easily recognizable symbol—a bat outline, promoting the feature film The Dark Knight Rises—that transforms itself to the distinctive green color of Mountain Dew, using specialized inks from Chromatic Technologies, Inc.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO