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Premium cigar brand gets embossed metal tins

Attention to molding detail and rich colors are among the features that make this tin for premium cigars a special kind of package.

The new LEX12 brand of premium cigars.
The new LEX12 brand of premium cigars.

S&M Brands wanted to make a major statement with its new LEX12 brand of premium little cigars. So it collaborated with the JL Packaging Group on an embossed tin to carry its carefully calibrated branding, protect its product contents, and maintain tobacco freshness. The result is a rich-looking, visually striking package that should be attractive to its first-wave target market of trendsetters, men, and women, in New York, Los Angeles, Miami, and other urban metro areas.


“A strong brand identity is critical to attracting smokers to a new, premium product,” notes Steven Bailey, president of LEX12. “Everything about LEX12 has been artfully designed and made to create a great experience that rewards customers, from the look and taste of the cigars to their high-appeal packaging.”


According to William Dinger, vice president of sales and marketing for JL Packaging, “The LEX12 tins feature exceptional printing and manufacturing quality, highly competitive pricing from China, and always attentive US-based project management. We’re very proud to be the packaging resource for the LEX12 launch.”

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