RPC Containers UK Injection Moulding makes the new packaging, which features loyal Jewson customer Shane Wood and has been developed to clearly convey the quality of the product inside. Wood, of Shane Wood Building Contractors, has traded with Jewson throughout his career and is now appearing on over 2000 products in more than 500 branches across the UK. This is a reflection of the Jewson commitment to work closely with local builders and offer them the best value on both products and customer service overall.
Natalie Davenport, private label manager at Jewson, commented: "The new packaging uses colour coding, icons, and product information to make it easy for our customers to recognise the quality and benefits of the product and choose the correct product for their job."
As part of this process the RPC packs, which are produced at the company’s RPC Barplas site in Bradford, feature enhanced decoration using offset litho printing to create an effective presence and customer appeal on-shelf.
The new designs include an eye-catching vignette effect showing Shane Wood decorating together with graduated blue shading that ensures that the Jewson brand and product name stand out.
The proven RPC Paintainers and Pails also offer excellent strength and durability at light weights for effective product storage and protection and ease of use by the end-user.
“The RPC packs are practical and user-friendly and these benefits, combined with the stylish new decoration, reflect the quality and value of the paints they contain,” says Jewson’s Davenport.
