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Rebranded beer

Loddon Brewery of Oxfordshire, England, has unveiled a new look for its range of bottled beers.

Loddon's new look.
Loddon's new look.

As part of a three-month project, design consultancy We Are Pure has produced fresh new concepts for Loddon’s five core beers, as well a monthly special beer.

The new branding places greater emphasis on the recognizable dragonfly logo and blue coloring, which both reflect the brewery’s name, derived from the River Loddon. The logo is now much larger, with the dragonfly also featured on the neck of the bottle. New typeface has also been created to give the brand a more simplistic, modern feel.

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