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Packaging boosts a margarine's brand

Benevita Margarine—with its highly beneficial fatty acids obtained from evening primrose seeds--has had a major impact on health-conscious consumers in Poland since June 2011, and the package does a good job of announcing the product’s unique health benefits.

Lid and sidewall decorations both say 'healthful.'
Lid and sidewall decorations both say 'healthful.'

 

Greiner Packaging, the container and lid supplier, has achieved a balanced combination of decorating formats. The thermoformed polypropylene cup for the 225-g contents takes a shrink sleeve label. A shrink sleeve that fits perfectly to the cup’s shape under the influence of heat is used for this purpose to allow full surface decoration of the container’s sidewalls.

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