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Cat litter bag stands up and stands out on-shelf

Forty-two pounds of scoopable cat litter are now more visually inviting on shelf, easier to carry, and more sustainable, with The Clorox Pet Product Co.’s switch from a polypropylene pail to the FlexZiBox® flexible stand-up, handled bag from Nordenia.

Pw 2328 Fresh Step Cat Litter Db

Created for the Fresh Step brand, the new package was awarded Gold in both the Package Excellence and the Environmental & Sustainability Achievement categories.

The side-gusseted, resealable bag—said to be the first to support this product weight with these features, according to Nordenia—stands upright on the store shelf and offers a large billboard space for improved shelf impact. The vertical positioning is key, notes Nordenia, as competitive products are typically packed in layflat, bottom-gusseted bags or in rigid pails with minimal space for front-panel graphics. The proprietary multilayer structure is also said to reduce material weight by 77% versus the former PP pail and lid, resulting in savings in both shipping and disposal.

Notes Nordenia, “One pallet of bags equals 13 pallets of pails/lids. Pails/lids require 144 pounds of dunnage compared to the bags, which require 21 pounds of dunnage.”

For consumer convenience, the bag provides a handle for carrying and pouring, two reclosable features—a top slider and resealable tape—and a format that stands up upright in storage, without tipping.

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