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'Sculpture'-style tins for mints convey health, wellness

A graceful, tea leaf-shaped tin with detailed embossing provides perfect storage for the new Minteas botanical-based tea mint collection in five varieties.

Pw 2609 Minteas

The new mints combine the anti-oxidant properties of green tea with other functional ingredients, such as fruit extracts and herbs. All-natural Minteas are vegan and sugar-free, and they contain no aspartame or animal gelatin. Minteas ingredients are also Fair Trade Certified and organic.

Packaging for the delicate mints, which also come in a leaf shape with embossed veins, was designed by Tea Forté founder and owner Peter Hewitt to be the “soul of the product, demonstrating how healthy, natural, and delicious the product is,” he says. “I wanted it to differentiate itself from the anonymous mint packages that occupy market space by changing the way the consumer would think about the tin. The Minteas package challenges the other offerings, as it is more than a package, it is a sculpture that demands that you look at it.”

The silver, 1-oz tin is made through a 12-step steel-stamping, forming, and embossing process by a proprietary supplier. The tin is then six-color screen-printed, after which selective gloss and matte varnish are added. The main graphic pattern on the resealable lid is of a leaf, decorated in various hues of green.

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