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Glidden puts on a fresh coat for contractors

A brand knows it has distinction when it is easily identifiable at a distance through its package design.

Pw 3104 Glidden Pro Paint

After acquiring the ICI Dulux brand of professional paints, AkzoNobel recognized the brand lacked organization and visual impact, and had not gained enough presence with large-volume paint contractors. AkzoNobel approached Interbrand to rebrand the U.S. line as Glidden Professional and also to establish a distinct and cohesive brand position and experience.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics