Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Sustainable packaging--what's next?

Sustainable packaging continues to build momentum. If this concept is to solidify its hold on packaging and influence the way packaging professionals operate beyond the short term, a certain amount of balance is going to be needed where the three so-called “pillars” are concerned.

Pw 3590 Mohawk Logo Colour

Consumer demand certainly isn’t driving the spread of sustainable packaging, at least not enough to make revolutionary change necessary. Only about one in ten customers are reportedly demanding sustainable packaging. The outcome from this lukewarm consumer interest in sustainable packaging has been understandable. Industry has been looking at the easy solutions that, from a marketing and consumer perception viewpoint, garner the most return.

More than 50% of companies say that they have sustainable guidelines in place either formally or informally, and the vast majority of companies say that sustainability is considered in the package design process. However, most also say that sustainability does not play a major role in decision making. One look at store shelves and it seems pretty obvious that the bulk of these “innovations” are mostly examples of weight reductions, the inclusion of recycled content, and the use of more energy efficient processes.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce