The reduced-sugar products (12 g of natural sugar per 8-oz serving) are made from organic juice blended with purified water and fortified with calcium and vitamins A, C, and D.
These juices are hot-filled by an unnamed Midwest contract packer and have an estimated 10-month shelf life. Marketed though Babies “R”Us, Whole Foods Markets, and Wild Oats, the Apple/Carrot and Banana/Carrot beverages are packaged in PET bottles (8- and 32-oz) supplied by Ball Corp. (www.ball.com). Color-coded, heat-shrink PETG sleeve labels with TE neck bands are flexo-printed in eight colors with graphics depicting a toddler on a tricycle. The labels are supplied by Seal-It, Inc., a division of Printpack (www.printpack.com). These high-shelf-impact, 360-deg labels provide ample room for nutrition facts.
Color-coded, polypropylene twist closures are supplied by TricorBraun (www.tricorbraun.com). For enhanced tamper-proofing and product freshness protection, the bottle mouths bear foil membrane seals beneath the caps. Unique to the 8-oz bottle is a “sippy top” nonspillable cap with a clear PP, contamination-guard overcap, also supplied by TricorBraun.
First Juice founder and CEO David Glasser says, “In creating First Juice, we were committed to giving parents not only a healthy beverage for their toddlers, but also one that offers convenience. We’ve done that with our innovative, no-spill sippy-top containers. They are reusable and dishwasher-safe as well as recyclable. And the bottles are bpa- and phthalate-free. The response has been great. Parents tell us they love the bottles and what’s in them, and kids love the taste.”
Toddler juice packaging engages attention
In January 2008, First Juice, Inc., Mt. Freedom, NJ, launched a line of organic fruit and vegetable juice beverages specially formulated for toddlers.
May 12, 2008
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