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Svelte, clean-look bath product packaging

In August 2007, Gold Canyon of Chandler, AZ, introduced a new line of bath products called Emerge Total Response Therapy.

Pw 7391 Gold Canyon

A direct-sales company, Gold Canyon markets its products through home-party demonstrators across the U.S. and Canada, and through its own Web site.

In addition to more traditional tubes and jars, some Emerge products are packaged in unique, triangle-shaped, 5-oz and 8-oz, clear PET bottles. The bottles are designed by TricorBraun and manufactured by Altira, Inc.. The bottles’ white dispensing closures are manufactured by Seaquist. And the white-background, 4-color-printed, pressure-sensitive labels are supplied by Belmark Inc.. Prices range from $14.98 to $18.48, depending on product variety and size.

Gold Canyon’s business line manager, Leann Waisath, says, “We chose the triangle-shaped bottle from TricorBraun because we wanted something unique that would stand out in the market, but we also wanted something that was stock, to keep our tooling costs down. Consumer response has been very positive.” 

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