New Tool: ProSource
Check out our packaging and processing solutions finder, ProSource.

Apple-shaped bottles get plastic version

Watsonville, CA-based apple juice processing company S. Martinelli & Co. has partnered with Graham Packaging Co. L.P. (www.grahampackaging.com) to launch a PET plastic version of its 10-oz apple-shaped glass juice bottle.

Pw 9967 P06p15a

Plastic closures are supplied by O-I (www.o-i.com).

Martinelli wanted a hot-fillable, panel-less, label-free container with barrier properties. The challenge for plastic container supplier Graham was to maintain the shape of the bottle when the hot-filled juice cooled inside the container. The challenge was met by using liquid-nitrogen dosing into the filled container head space.

The liquid nitrogen converts to a gaseous state inside the bottles and serves to resist bottle deformation by exerting pressure against the internal container sidewalls. Liquid-nitrogen injection also extends shelf life by flushing out oxygen. The equipment for this process is manufactured by Cryotech International/ VBS (www.cryotechinternational.com).

Introduced in December 2005/January 2006, the new PET bottles are making their way from West Coast markets to distribution areas in the Midwest and East Coast. S. John Martinelli, VP and GM of Martinelli’s, says, “The clear, apple-shaped bottle tells the consumer that this is a 100-percent natural product. The package visually reinforces the fact that Martinelli’s award-winning apple juices are made from fresh apples only, with no additives of any kind.”

—Judy Rice

PET bottles (in millions of units)

Category 2003 2004 Growth %

Beer 178.1 208.5 17.1%

Bottled water 14궢.8 16걡.5 11.6%

Liquor 100.3 109.2 8.9%

Food and vegetable juice 7꼰.6 8걣.4 3.6%

Carbonated soft drinks 25깂.6 25꼢.8 0.9%

Wine 0.2 0.2 0

Total 48겜.6 50굽.6 4.6%

How Can You Honor a Leader?
Induction into the Packaging & Processing Hall of Fame is the highest honor in our industry. Submit your leader to be considered for the Class of 2024 now through June 10th. New members will be inducted at PACK EXPO International in Chicago
Read More
How Can You Honor a Leader?
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment