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Motorola connects with customers

A distinctive, differentiated, and upscale look was what Motorola wanted for its line of Original premium quality cell phone accessories.

Pw 11286 Motorola 7 Bd

The Schaumburg, IL-based firm got what it wanted from the InSight Slider™ package, which combines a fold-over thermoformed tray slid inside a printed sleeve. The package recently was named an AmeriStar award winner in the Institute of Packaging Professionals’ 2004 awards competition.

“We felt that a printed, transparent package would be unique for this product category and would allow buyers to see the accessories inside prior to purchase,” says Keith O’Connell, senior packaging engineer for Motorola.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
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Annual Outlook Report: Automation & Robotics
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!