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Motorola connects with customers

A distinctive, differentiated, and upscale look was what Motorola wanted for its line of Original premium quality cell phone accessories.

Pw 11286 Motorola 7 Bd

The Schaumburg, IL-based firm got what it wanted from the InSight Slider™ package, which combines a fold-over thermoformed tray slid inside a printed sleeve. The package recently was named an AmeriStar award winner in the Institute of Packaging Professionals’ 2004 awards competition.

“We felt that a printed, transparent package would be unique for this product category and would allow buyers to see the accessories inside prior to purchase,” says Keith O’Connell, senior packaging engineer for Motorola.

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