Attend PACK EXPO – this year’s can’t-miss event in Chicago, Oct 23-26.
Discover solutions from 2,000+ exhibitors to advance your operations and network with colleagues at PACK EXPO International.
REGISTER TODAY

How color is used (sidebar)

Besides container shape and a shrink label, Chapin International uses color to create a contemporary brand for its namesake line of lawn and garden sprayers.

The sprayers are gray with a copper lid.

The shrink labels on the containers carry a green band in the neck area of the container to identify the Spray-It line and copper to signal the Spray ’n Go line.

But those aren’t the only colors. Chapin’s alliances with private-label customers sometimes dictate the color palate. Chapin’s Chuck Mattes explains that some use Chapin’s brand colors and others use their own. “We will supply our national retailers with private-label brands at their request,” he says.

For example, when Chapin supplies sprayers to Ace Hardware stores under the Ace Hardware retailer brand name, the color scheme is Ace’s familiar red and white.

See the story that goes with this sidebar: Moving an ‘industrial’ brand into home décor

Playbook: Flexible Pack
Learn tips for success as you explore bagging, pouching & wrapping equipment.
Download Now
Playbook: Flexible Pack
Where the Entire Industry Meets
Discover solutions from 2,000+ exhibitors to advance your operations and network with colleagues at PACK EXPO International, Oct 23-26.
REGISTER TODAY
Where the Entire Industry Meets