New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.

How color is used (sidebar)

Besides container shape and a shrink label, Chapin International uses color to create a contemporary brand for its namesake line of lawn and garden sprayers.

The sprayers are gray with a copper lid.

The shrink labels on the containers carry a green band in the neck area of the container to identify the Spray-It line and copper to signal the Spray ’n Go line.

But those aren’t the only colors. Chapin’s alliances with private-label customers sometimes dictate the color palate. Chapin’s Chuck Mattes explains that some use Chapin’s brand colors and others use their own. “We will supply our national retailers with private-label brands at their request,” he says.

For example, when Chapin supplies sprayers to Ace Hardware stores under the Ace Hardware retailer brand name, the color scheme is Ace’s familiar red and white.

See the story that goes with this sidebar: Moving an ‘industrial’ brand into home décor

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
Read More
New ebook focused on cartoning equipment