
Debuting in stores throughout Canada, the new Hillebrand labels promote a βstrong, unified brand identity for the family of wines and each sub-brand,β designers say. The new labeling is featured on Hillebrand Harvest, Vineyard Select, Collectorβs Choice, and Showcase product lines. The designs were created to communicate the brandβs position, highlight the quality and heritage of the wines, and elevate shelf prominence. All designs have an illustration of the winery and a seal with the βestablished sinceβ message. The Collectorβs Choice sub-brand uses βGroup of Sevenβ paintings on the label, with a different painting distinguishing red and white wines. A longer label was chosen for this type of wine to convey a more premium look. The Showcase blend includes a textured stock with an embossed βHβ in Hillebrand, as well as a torn edge to promote the hand-made nature of this wine. βALR