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Grolsch handles new 12-pack for bottles

Driven by U.S. market growth, Dutch brewer Grolsch will be introducing a new 12-pack wraparound carton for its bottles, beginning in April.

Pw 14764 12 Pack Handle50

The new carton is called the euroset®-Safecon from A&R Carton in Bremen, Germany.

Made of 20-pt solid unbleached wet-strength kraft paper, the new carton replaces a corrugated box called the "battery box" that could absorb moisture in refrigerated display cases, says Steve Middelhoff, marketing manager of United States Beverage, Stamford, CT, importer of Grolsch for the United States. The wet-strength paper resists moisture.

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