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Gatorade's All-Stars don PET

In July, The Gatorade Company launched a line of hot-filled 12-oz Gatorade All-Stars beverages for “tweens” (kids between 8 and 12) in injection/stretch-blow-molded PET bottles from Amcor PET Packaging (Manchester, MI).

Pw 15421 Gatorade

The clear bottles are hot-filled by Gatorade and by contract packers.

The bottles receive a wraparound paper and plastic label, and a twist-off, tamper-evident Vent Band closure from the Kerr Group (Lancaster, PA). All-Stars are sold in six-packs, unitized by a handled plastic carrier from ITW Hi-Cone (Itasca, IL).

“Our bottle had to be unique and easy for tweens to use,” comments Mary Dillon, vp of offering development and new brand management for Chicago-based Gatorade. “We discussed many different grip and finish designs before narrowing to the final option. Amcor did a great job to bring it to life.” The bottle’s 33-mm finish, along with two ribs cut into the domed shoulder area, facilitate gripping by smaller fingers.

The six-packed beverage comes in three flavors, berry, strawberry, and watermelon, and retails nationwide for between $2.99 and $3.49 per six-pack at grocery and club stores and mass merchandisers. “Gatorade All-Stars were created for kids to use during recess or for after-school play,” says Dillon. “During intense or longer-duration sports and practices, however, research shows that athletes young and old need to drink more than 12 ounces to stay hydrated and safe.” Early results show the product is doing well in the market, according to Gatorade. —JB

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