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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.

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“The attractive presentation of the graphics, the billboard effect of the 360-degree graphic orientation, plus the ability of the label to shrink to the contours of the bottle ensure a unique way to differentiate the product and attract the consumer to the shelf,” says James J. Tonkin, chief executive of the Phoenix-based firm.

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