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Product introduction

Interbrew launched a limited edition 3-L bottle decorated with a Sleever to celebrate Father’s Day.

Pw 12180 We Leffe

For a maximum visual impact, the full-body sleeve was the only option for the decoration and artwork of this complexly-shaped bottle. The shininess of the SI-PET/TG-090-Z film, together with the vibrant gold and bronze colors, as well as the reproduction of the abbey in the background, create an exceptional design for this product. High-density printing in 8 colors combined with 3D anamorphism helps guarantee the precise reproduction of the abbey graphic for the sleeve.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability
Get a jump on your 2026 packaging & processing goals at PACK EXPO East.
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Get a jump on your 2026 packaging & processing goals at PACK EXPO East.