Ferreting out a pouch

When Marshall Pet Products of Wolcott, NY, introduced its Premium Ferret Diet food in a 4-lb size last October, it opted for a resealable stand-up pouch from Cryovac (Duncan, SC). “Our product doesn’t stay on the shelf long,” company vice president Peter Reid is happy to report. “But compared to more typical paper/plastic structures with a 12-month shelf life, this pouch has about twice the shelf life. It provides excellent oxygen barrier for the premium meat-based product.”

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While structural details were not divulged, Reid does say the pouches are filled by pet food processor Kelly Foods (Berlin, MD). Repeated calls to Kelly for details on the packaging process were not returned.

The bag retails for $12 to $14 at independent pet retailers, pet specialty stores and some larger pet food chains.

“We sell ferret foods in other packages, but this is our first time in a stand-up pouch with a resealable zipper,” Reid attests. “The reaction we’ve received so far has been very positive. We’re continuing to gain placement of the product in new areas around the country, and we’re looking into using the package for other products we make.”

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