Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Smarties gets better wrap

Smarties®, the venerable pill-shaped candy from Ce De Candy, marked its 50th anniversary by switching back to cellophane wrapping in early 1999.

Pw 19514 Smarties2

The company previously had used cellophane until 1997, when it switched to polyvinyl chloride for economic reasons, says Michael Dee, executive vice president of the Union, NJ-based company.

But running PVC on Ce De Candy’s wrapping machines produced so much static that the machines sometimes jammed. “Instead of flowing freely, [the PVC] would stick to the machine, miss a gripper and jam the machine,” Dee explains. “And that might happen three or four times in a roll.”

A representative from UCB Films (Smyrna, GA) visited the factory and showed Dee that UCB’s 0.75-mil cellophane would run more efficiently on Ce De Candy’s machines, according to Dee. “The people in our factory were delighted when we switched back to cellophane,” he says.

When asked about the higher cost of cellophane vs PVC, Dee says the switch in materials actually improves overall economics because downtime is greatly reduced. Besides, he says, “How do you put a price on worrying when you come in if the plant’s going to be running or not?” he says.

Dee says cellophane is slightly clearer, but most consumers won’t see a difference.

In a hurry? Request more info via Web-based reader service by clicking on company name.

Or you can jump right to their Web site.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
REGISTER NOW AND SAVE
Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report