Baby wipes get a zippered pack

Just reaching store shelves as PW goes to press is a new package format for 160-count Huggies® Baby Wipes from Kimberly-Clark, Neenah, WI. Two features make it stand out in its category, where refill packs made of flexible film have complemented rigid plastic tubs for the past two or three years.

Pw 25499 Jusreastoshe 10

First, it's the highest-count package in this category. Second, it's the first baby wipes package to have a zipper reclosure. The manufacturing of the package begins with Curwood (Oshkosh,WI), which produces a three-layer lamination of eight-color, gravure-printed polypropylene on the outside, polyester in the middle, and LDPE on the inside. (Material thickness was not provided.) Minigrip Zip-Pak (Manteno, IL) extrudes a low-density polyethylene zipper profile onto the rollstock and then forms bags, which are supplied to K-C on wickets. This package represents K-C's first venture into a refill pack for baby wipes. According to Mark Cross, marketing director in the wet wipes sector at K-C, production of 80-count rigid plastic tubs will continue. "We expect the retail price of the refill pack to be in the five to six dollar range," says Cross. "It should offer a savings to the consumer of about fifteen percent compared to our eighty-count tubs."

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