In the Middle East, Nestlé is known for its Mackintosh’s Quality Street Confections. The brand’s latest addition to the line of confections were dates in three different flavors: praline hazelnut, caramel hazelnut, and toffee almond. The dates are individually packed to maintain a smooth texture and sold in a striking stand-up pouch.
The pouch, made of biaxially-oriented polypropylene (BOPP), metalized BOPP (MET BOPP), and polyethylene (PE), was recognized with a Gold Flexible Packaging Achievement Award in the Printing category from the FPA for its use of rich, vibrant colors and appealing visual effects. Emirates Printing Press, LLC, achieved the package’s look with eight-color gravure printing that makes the pouch distinctive with a matte surface and a high-resolution product image.
The stand-up pouch was designed for the Middle East region with the goal of creating an impact on the shelf, while also making the package recyclable to be more environmentally friendly. The pouch was also designed with a resealable zipper to keep the product fresh longer. PW