Paper Cosmetic Tube Changes Game for Skincare Products

WoW Skin Science uses a tube developed to reduce plastics and the overall impact on the environment compared to that of a traditional plastic tube used for skincare and cosmetic products.

Natalie Craig

Mar 24, 2022

The tube is made with Forest Stewardship Council- (FSC) certified virgin kraft paper, which helps reduce the tube’s body weight by up to 45%.

WoW Skin Science, an Indian skincare company, packages its range of Vitamin C face wash with UFlex’s Kraftika paper tube. The brand has been able to enhance its sustainability footprint and has positioned its face wash with much more confidence on the retail shelves.

The Kraftika tube was developed to reduce plastics and the overall impact on the environment compared to that of a traditional plastic tube used for skincare and cosmetic products, and it was recognized with a Gold Flexible Packaging Achievement Award for Packaging Excellence from the FPA. The tube also won a Silver Award for Expanding the Use of Flexible Packaging and another for Technical Innovation.

Read about all of the other 2022 Flexible Packaging Award-winning innovations, all 14 Gold winners, by clicking here.

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