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Bio-PE pouch helps advance beef producer’s mission

Beef products from Northern Italian breeder association La Granda, part of the Slow Flood Presidia, are now packaged in a stand-up pouch made from more than 80% bio-based plastic.

La Granda uses stand-up pouches made with 80% sugarcane-based PE for three of its Piedmontese beef products.
La Granda uses stand-up pouches made with 80% sugarcane-based PE for three of its Piedmontese beef products.

In Northern Italy in 1996, veterinarian Sergio Capaldo formed an association of farmers in the Cueno province in Piedmont dedicated to producing beef products according to specifications of the Slow Food Presidia, a program that focuses on animal nutrition, soil fertility, and biodiversity. The high-quality meat produced by the breeders is from Piedmontese cattle—an ancient breed that has never undergone genetic modification.

Says the company, “La Granda puts the biggest attention on each step of the process, starting from the soil and its good bacteria to arrive at the final product in your dish. This creates a virtuous, symbiotic food chain in which each one is doing well to the other: the earth, the animal, and man.”

To carry this respect for the environment through to its packaging, La Granda began working with resin supplier Braskem in March 2018 to develop a stand-up pouch for its minced, diced, and cut beef products that would contain renewable material. “Finding common values, we started working together on the project, and after some back and forth to finalize everything in the best possible way, we arrived at the final product in September 2018,” says Sara Trigari, Sales Manager for La Granda.

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