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Active lifestyle the focus of new dog supplement packaging

Happy Go Healthy, a dog health supplement product available online, gets a bold, energetic package design meant to connect with pet owners on an emotional level.

The Spicefire team created the name, website, e-commerce platform, packaging imagery, and copywriting for the brand.
The Spicefire team created the name, website, e-commerce platform, packaging imagery, and copywriting for the brand.

New direct-to-consumer dog health supplement Happy Go Healthy, formulated to help pets live better, more active lives, has been launched into the market with packaging design by brand innovation agency Spicefire.

The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin, and gut health for dogs of all breeds and sizes. It is currently available to buy online.

The Spicefire team guided Happy Go Healthy to ensure every aspect of the direct-to-consumer brand—including name, website, e-commerce platform, packaging imagery, and copywriting—was connected in a coherent and appealing way.

Spicefire came up with the name Happy Go Healthy, based on the idea that a healthy pet is a happy pet. The brand was built around the purpose of helping dogs live life to their full potential—especially in their later years.

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