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T-shirt-shaped bags promote FIFA World Cup in Switzerland

Resembling team jerseys, the bags play to fan enthusiasm for the international event, drawing attention to the snack tomatoes within them that appeal to health-conscious consumers.

Resembling team jerseys, the bags play to fan enthusiasm for the international event, drawing attention to the snack tomatoes within them that appeal to health-conscious consumers.
Resembling team jerseys, the bags play to fan enthusiasm for the international event, drawing attention to the snack tomatoes within them that appeal to health-conscious consumers.

Held between June 14 and July 15, 2018, the FIFA (Federation Internationale de Football Association) World Cup in Russia represents the 21st quadrennial international “football” tournament, which includes 32 men’s teams competing within eight groups.

Two vegetable marketers from Switzerland are selling tomatoes as snacks in shaped flexible bags that resemble their country’s team jerseys. Bags hold 100 g of tomatoes and are supplied by Schur®Star Systems GmbH. The T-shirt shape allows both companies to use their country flags and colors as graphics and attracts the attention of health-conscious consumers to the tomatoes.

The bag substrate is an adhesive lamination of 12-mil PET/50-mil polyethylene, with graphics printed flexographically in four colors. Schur Star says bags are supplied on a “unique string” and allow for an “easy filling and smooth packing process on a Schur Star Packaging machine.”

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