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Snack-bar wraps get fashion-forward makeover

Impact brand This Bar Saves Lives refreshes the graphics and logo for its snack bars, with fashion-forward designs that push the boundaries of traditional consumer packaging.

This Bar Saves Lives has refreshed the graphics and logo for its snack bars, with fashion-forward designs.
This Bar Saves Lives has refreshed the graphics and logo for its snack bars, with fashion-forward designs.

Said to have been “born in Liberia and raised in Venice Beach,” impact brand This Bar Saves Lives has refreshed the graphics and logo for its line of snack bars to present an inspiring, uplifting approach while delivering something vibrant and fresh that stands out on store shelves. The brand, founded by celebrities Kristen Bell, Ryan Devlin, Todd Grinnell, and Ravi Patel, was created “to make it easy to eat well and do good,” the company says.

This Bar Saves Lives’ line-up includes six varieties of snack bars that are non-GMO, gluten-free, and kosher, and made from better-for-you ingredients. The company’s mission is to help people thrive all over the world through the snack bars they sell domestically and the food aid they give abroad. Each time a consumer buys one of the snack bars, the company gives nutrition to a child in need.

With expanded distribution of its bars nationwide in 2018 and the launch of two new flavors, the company tapped a Los Angeles-based agency to “create an even more elevated snacking experience.”

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