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Revised approach to packaging takes protein bar to new levels

The RxBar is a 1.83-oz protein bar formulated to be simple and delicious without compromising nutrition.

RxBar
RxBar

 

Launched in 2013 by Chicago-based Chicago Bar Co., this product consists of just seven ingredients: dates, egg whites, almonds, figs, apples, cinnamon, and natural apple flavor. It was originally made in house and then hand packed into pre-made bags with a zipper reclosure feature. But operating manually in this fashion, expansion of the business was difficult. Not to mention the fact that the premade bags, sourced from overseas, were a tad pricey.

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