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Bird-friendly coffee brand earns street cred with compostable pouch

British coffee producer Bird & Wild uses pouch made from compostable, renewable material to expand its offerings to stores looking for more eco-friendly options.

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Dorset, U.K.-based organic coffee company Bird & Wild has expanded its product distribution through the use of renewable, compostable packaging films. Bird & Wild produces certified Bird Friendly™ coffees, which means the coffee has been grown in a way that protects important migratory bird habitats in equatorial coffee growing regions.To enhance their environmental credentials, they chose Econic flexible pouch packaging, developed by New Zealand converter Convex Plastics. The pack is a triplex laminate of reverse-printed clear NatureFlex/high-barrier metallized NatureFlex, from Innovia Films, and a starch-based biopolymer.This structure ensures that the delicate flavor and freshness of Bird & Wild’s unique coffees are locked in.

Say Emma Broomhead and Ben Roberts, who run Bird & Wild, “Econic packaging is an ideal fit with our brand, and the packaging is helping us expand our U.K. distribution into health food stores, delicatessens, and farm stores whose owners and customers are increasingly demanding more eco-friendly options. Planet Organic is one such supermarket that has chosen to stock our coffee.Using compostable packaging is important for us as it fits the ethos of our brand.”

NatureFlex films are certified to meet the American ASTM D6400, European EN13432, and Australian AS4736 standards for compostable packaging.They begin life as a natural product, wood, which is sourced from managed plantations operating on good forestry principals.According to Innovia, the films also offer other advantages for packaging and converting, such as high seal strength and integrity, excellent gas, aroma, and UV light barrier, grease and chemical resistance, deadfold and anti-static properties, and enhanced printing and converting.

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