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Brawny uses packaging to continue Wounded Warrior Project partnership

Georgia-Pacific’s Brawny paper towel film wrap is printed with stories of Wounded Warriors; QR code links to additional information.

This photo shows Brawny's eight-pack package, which helps support the Wounded Warrior project.
This photo shows Brawny's eight-pack package, which helps support the Wounded Warrior project.

Store shelves continue to carry multipacks of Georgia-Pacific’s Brawny brand of paper towels in a film overwrap that highlights the company’s Wounded Warrior Project campaign (WWP) that encourages consumers to make donations by visiting the WWP website.

As was the case when GP initially began using packaging to benefit the WWP, package design was created by Bulletproof. The 1.5-mil low-density polyethylene film comes from Accredo Packaging. Flexo-printed in five colors, the pack highlights a specific Wounded Warrior’s story and includes a QR code that links to the Facebook page for more information.

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