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Pour-spout pouch lends Truvia sweet market distinction

The 1.5-lb package gives the Cargill sugar substitute brand a category first, lends a clean look, and makes it easy for consumers to use in baking.

Truvia spouted pouch
Truvia spouted pouch

Baking can be a messy experience, but when it comes to sugar, Cargill’s Truvia Baking Blend now makes the process easier thanks to a clear 1.5-lb preformed pouch with convenient pour spout.
“Innovative, elegant packaging is important to the Truvia brand because it is an excellent way to communicate our brand values to the consumer: zero-calorie, natural sweetness delivered in an uncomplicated form,” says Eelco Blum, project manager, Truvia Consumer Products at Cargill. “The packaging is also a vehicle to showcase the clean graphics of the Truvia brand identity. As a premium brand, Truvia is constantly looking to deliver high-quality, value-added packaging to the consumer.”

Cargill believes the sugar substitute category had not seen any major packaging innovations until the Truvia brand launched its spoonable jar in 2010. The pour spout-equipped pouch, says Blum, “offers another significant packaging breakthrough. The easy-to-pour spout makes for a cleaner kitchen while allowing the consumer to focus on baking sweet recipes with fewer calories than using sugar.”

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