In July 2009, MultiFit launched a new premium diet/nutrition pet food line for dogs and cats called PetBalance Medica, packaged in stand-up, reclosable bags in 2-, 2.5, and 8-kg volumes. The company wanted premium packaging to complement the new line and worked with Mondi Bags & Films and Pactiv Slide-Rite® to develop the optimum bag choice.
MultiFit required that the new bags have barrier properties to ensure maintenance of ingredient freshness and protection of minerals, flavors, and aromas against degradation. Furthermore, MultiFit wanted a bag design that was convenient to carry, open, and securely reclose. And finally, the company sought package graphics that were distinctive and immediately conveyed the diet/nutrition benefits of the individual products in the line.
