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Bourbon chicken graphics are intoxicating

A stand-up pouch provides an ideal billboard at retail to showcase tasty, inviting food photography and consistent, colorful brand imagery for Perdue’s Bourbon Chicken, a frozen, cooked chicken breast product.

Pw 7339 Perdue Bourbon Chicken


Printed using digital flexo technology, the bag graphics satisfied the FPA judges’ appetite for high-quality reproduction, earning Alcan a Gold Award for Printing Achievement.

Since 2006, explains Alcan market manager Joyce Musgrave, Alcan has been transitioning the retail stand-up pouch packaging for Perdue’s frozen breaded chicken chunk products—there are 20 SKUs currently—from a former supplier to Alcan’s digital flexo-printing facilities in Boscobel, WI.

The Perdue Bourbon Chicken pouch is a multilayer film made from 48-ga PET/ink/adhesive/3-mil proprietary coextrusion sealant that “lends balanced stiffness and achieves maximum efficiencies and throughput on both pouching and filling equipment, reducing waste, and consequently costs, throughout the system,” Musgrave says.

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