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Beer bottles get glow-in-dark label glam

Global brewer SABMiller plc is using glow-in-the-dark, pressure-sensitive clear film labels from Spear for a special promotion of Miller Genuine Draft (MGD) beers.

Pw 11117 Miller Genuine

Produced at Spear’s Cwmbran, Wales facility, the labels incorporate optical brighteners in the label varnish that glow under the black lights typically used in nightclubs.

The six-color-screened front label is made of 2-mil biaxially oriented polypropylene (BOPP)/emulsion adhesive/1-mil PET liner. The back label serves as a coupon with a removable top layer. It is made of two-ply white BOPP. The two-color flexo-printed bottom ply incorporates a varnish; the two-color flexo-printed top ply uses an optical brightener varnish.

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