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Pouches stand up to retorting (sidebar)

Graphic statements

Pw 14414 Fall River Riceback

Certain package design elements are optional while others are required. Artwork on the pouch shows examples of both types.

One element—back-panel graphics including an illustration of the state of California—comes courtesy of another state: Minnesota.

“The reason we did it like that was that Minnesota has very strict labeling laws,” says Fall River general manager Hiram Oilar. “We had to plainly state that this was a product of California. It was felt that the clearest way to do that was by putting a drawing of the state right on the bag.”

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