“We wanted the package to be unique, upscale, resealable, portable, and easily handled by the consumer,” says Robert Luke, vice president of marketing at the Costa Mesa, CA, firm. “That’s what this pouch gives us. What’s more, it stands up for display purposes, but it also lies flat in a cosmetics bag.”
Specialty Films & Associates makes the pouches on pouch-making equipment from Totani, represented in North America by Amplas. It then applies the spouts on a second Totani system. SF&A also makes the three-layer adhesive lamination from which the pouch is formed. It consists of 48-ga polyester/48-ga metallized polyester/a “special blend” of linear low-density polyethylene. The clear polyester is reverse printed on a gravure press in three colors.
Pouches are filled through the spout by a contract packager. The 6-oz facial scrub sells for about $7.99.
When asked about the cost of the pouch, Luke says it’s practically a wash compared to plastic bottles he evaluated. The advantages that come with the pouch, he adds, make a slight upcharge well worthwhile. —PR