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Pouch brings spa experience home

Launched in the fourth quarter of 2002, göt 2b spa facial scrub is now making its way to drug stores and mass merchandisers nationwide. Rather than using a plastic bottle, the predictable packaging format for most cosmetics and beauty aids, Advanced Research Laboratories selected a spouted, reclosable, stand-up pouch.

Pw 14627 Advanced Research Labs

“We wanted the package to be unique, upscale, resealable, portable, and easily handled by the consumer,” says Robert Luke, vice president of marketing at the Costa Mesa, CA, firm. “That’s what this pouch gives us. What’s more, it stands up for display purposes, but it also lies flat in a cosmetics bag.”

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