New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Carton gives way to metallized film

This spring, don’t look for windowed paperboard sleeves of Top Flite XL or XL-2000 golf balls in telescoping paperboard cartons. In an effort to reduce solid waste and cut packaging material costs, Spalding of Chicopee, MA, is now using a metallized film to unitize three-ball sleeves of both popular brands.

Pw 14769 Tfxl

According to Mike McAuliffe, director of marketing for Spalding’s Top Flite brand, the XL and XL-2000 are top sellers, representing some 10% of all golf balls sold in the United States. That’s why they were chosen for the film wrap, which is currently used nationwide to unitize three, four, five, or six three-ball sleeves nationwide.

“We minimize packaging waste, we cut the cost of our packaging materials significantly, and we get a great look,” says McAuliffe. “We’re very pleased with this package.”

The package shown here was recently revised to carry the source-reduction message to consumers. Copy on the top left corner now reads “New Packaging. 54% less waste than previous packaging.”

With a utility patent pending, Spalding is tight-lipped about material specs, nor will the firm identify machinery or materials suppliers. —PR

Test Your Smarts
Take Packaging World's sustainability quiz to prove your knowledge!
Take Quiz
Test Your Smarts
Discover Our Content Hub
Access Packaging World's free educational content library!
Unlock Learning Here
Discover Our Content Hub