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Candles' sleever makes scents for S.C. Johnson

Racine, WI-based S.C. Johnson & Son has gone one better—make that two better—than the competition with its Glade “3 in 1” candle. Introduced in September and available nationally in December, SCJ’s first pillar candle offers three colors and three fragrances.

Pw 15027 News Glade Candles

Its main competition, also shelved in the air care section, is a two-color pillar candle with only a single fragrance, points out SCJ packaging research engineer Rodney Prater.

Sold in three varieties priced around $4.49, the candles receive an interactive marketing boost on the packaging side from specialized sleeving equipment from PDC-Europe (Austin, TX). Before the candle is sleeved, the PDC equipment die-cuts three holes aligned vertically on two sides of the tube of the film. The holes are in register with a different fragrance layer and permit consumers to sample the trio of fragrances individually.

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