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Pouch-making par excellence

When Toronto-based MAC Cosmetics recently reformulated its Pro Lash mascara, management also executed a dramatic package redesign. Out went the carton, which is used almost universally for mascara products, and in came a custom-designed stand-up pouch.

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“We knew we wanted a flexible pouch due to its inherent economic benefits as well as the fact that it could serve as a mini makeup case,” says Peter Rizzo, director of MAC’s package development group. “Our challenge was to find a company that could deliver a pouch with both front and back printing that was made from two separate sheets of film. We wanted a sheer gray front and dark gray back that when viewed together would replicate MAC’s signature gunmetal color.”

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