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Kodak sees ?Advantix? in pouch

Kodak Canada Inc. is test marketing a four-pack of its Advantix-brand photographic film in a reclosable zippered gusseted pouch in Canada. It’s believed that this is the first film sold in a resealable pouch in North America.

Pw 16897 Advantix

Typically, Advantix is sold in a carded blister pack holding three plastic canisters of film. The pouch is marketed as a 3+1 bonus pack, providing reclosability and storage convenience for consumers who may wish to keep the film fresh in the refrigerator. The pouch appears to be metallized oriented polypropylene, but by opening a tear perforation that runs across the width of the pack, near its top, it’s apparent that the material is not metallized, but printed using metallized inks. The colorful pouch, Packaging World speculates, is reverse flexo-printed in at least six colors, with copy in English and French. The pouch does not provide barrier properties, however. Those are imparted by the individual film canisters. The stand-up pouch includes a die-cut that allows for display on pegboards. Kodak preferred not to comment on the pack, its structure, vendors, or packaging process. The company also wouldn’t speculate on a possible introduction of the pouch in the United States. Industry sources indicate that the pouches are contract packaged, eliminating the need for Kodak to purchase equipment to accommodate the pouch. (JB)

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