StarKist 3-oz pouch is a smaller 'hook'

StarKist Foods Div. of Pittsburgh-based Heinz North America hopes to hook consumers with a smaller, single-serve pouch of StarKist tuna. Introduced in April, the 3-oz Flavor Fresh Pouch is a line extension of the company’s 7.06-oz pouch introduced last fall. The new, smaller pouch is expected to be available nationally by August.

Pw 17235 Tuna

Barry Shepard, vice president of marketing for StarKist Seafood, says, “The three-ounce pouch meets the needs of consumers who are looking for a smaller, single-serve option that is also a perfect ‘on the go’ alternative.”

While the company declines to identify the structure of the foil-laminated, three-side-seal pouch, the premade, gravure-printed pouch has the same rounded corners as the company’s large foodservice pouches. Those pouches were supplied by The Pyramid Group (La Habra, CA). Graphics were developed by Interbrand (New York, NY).

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO