StarKist 3-oz pouch is a smaller 'hook'

StarKist Foods Div. of Pittsburgh-based Heinz North America hopes to hook consumers with a smaller, single-serve pouch of StarKist tuna. Introduced in April, the 3-oz Flavor Fresh Pouch is a line extension of the company’s 7.06-oz pouch introduced last fall. The new, smaller pouch is expected to be available nationally by August.

Jul 31, 2001

Barry Shepard, vice president of marketing for StarKist Seafood, says, “The three-ounce pouch meets the needs of consumers who are looking for a smaller, single-serve option that is also a perfect ‘on the go’ alternative.”

While the company declines to identify the structure of the foil-laminated, three-side-seal pouch, the premade, gravure-printed pouch has the same rounded corners as the company’s large foodservice pouches. Those pouches were supplied by The Pyramid Group (La Habra, CA). Graphics were developed by Interbrand (New York, NY).

StarKist Foods

The Pyramid Group

Pyramid Flexible Packaging

Interbrand

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