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Beverage shines in metallic label

Though the metallized biaxially oriented polypropylene labels chosen by Energy Brands for its new 32-oz Glacéau Fruitwater cost more than paper versions, J.

Pw 17555 Fruitwater

Darius Bikoff, the company’s founder and president, says they are worth every penny. In addition to furnishing a “cutting-edge” look, the labels provide water-repellant functionality.

“Glacéau Water is a pioneer concept in modern beverages,” Bikoff says. “We challenged our supplier to create an innovation in packaging to complement the innovation of our product.”

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