Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Design of the times

Editors are often asked, “What kinds of applications really get you interested in a story?” Usually, this is the preamble to a sales pitch for a story on the application du jour.

Pw 19019 Chart1

There are many valid responses to that question. Innovative package style, use of new materials, first use of a new machine, an unusual dispenser—these are among the possibilities. Rarely will an editor respond by talking about package graphics.

Yet, virtually all packages somehow, some way employ graphics—even if it’s only to identify the product on the side of a box. Most packages, even those not destined to be caressed by the eyes of consumers, do far better than that.

A couple of years ago, our then technical editor and now features editor, Jim Butschli, had a most interesting story about one of the first applications for a machine that produced flat-bottom, stand-up multilayer bags.

Despite the fact that the bag was being marketed to foodservice customers, the most obvious and unusual feature was the bag’s graphics. The graphic design was, in fact, an example of “pointillism,” a painting style made famous by the French impressionist, Georges Seurat. And the lead to that story drew attention to the fact that a package, usually bought sight-unseen by restaurant operators, arrived at its destination decorated in a most attractive and intriguing print.

Is that bag still being produced? Or was the graphic approach overkill? Was there too much graphic cost in a package that didn’t need such artistic treatment? Unfortunately, phone calls to the manufacturer didn’t elicit an update.

In a variety of ways, editors at Packaging World see both the best and worst of packaging graphics, day-in and day-out. In many ways, packaging graphics can be the pretty paint on a very plain object. So, often we become suspicious about graphics being used to mask what may be an altogether ordinary, even sometimes inferior product or package.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report
List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO