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High-tech manufacturers retool protective packaging

Tektronix and Hewlett-Packard adopt suspension packaging that helps them keep pace with rapid product introductions.

Hewlett-Packard?s tape drives are placed in a clamshell-style suspension package (above), which is then placed into an outer box
Hewlett-Packard?s tape drives are placed in a clamshell-style suspension package (above), which is then placed into an outer box

Speed and protective packaging aren't usually thought of in the same sentence. But in the electronics industry, new product introductions and frequent product upgrades make it essential to have protective packaging that can change with the times without damaging the budget.

For this reason and several others, two high-tech manufacturers-Hewlett-Packard and Tektronix-have used very different versions of Sealed Air's (Danbury, CT) Korrvu® protective packaging.

Palo Alto, CA-based Hewlett-Packard chose a clamshell style of Korrvu suspension packaging to protect a new tape drive for computers launched in the last year. But that's not the only reason HP's Colorado-based tape drive division selected this package.

"We're going to release at least five different products a year, and each one can be a little bit different than the previous one," explains David Zessin, the packaging engineer that specified this pack.

Although the packaging materials cost slightly more than the foam packs it replaced, retooling costs for new versions of the package are much lower, according to Zessin. He says that new tooling for Korrvu costs about $300, versus $15ꯠ and up for tools to produce the molded foam packaging that the division had used in the past.

And in many cases, retooling is unnecessary due to the flexibility of the film. In this case, the package accommodated last-minute design changes in product dimensions without forcing a redesign of the pack.

This one-piece corrugated clamshell package traps the small drives, which contain fragile electronics, between the two surfaces of polyurethane film. Protection is better than expanded polystyrene, and its pricing is competitive with expanded polyethylene, says Zessin. The Korrvu pack and other accessories are packed into an outer corrugated box.

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