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PLPS Takes Top Honors at Gold Leaf Awards for Holographic Tanning Lotion Label

Premium Label & Packaging Solutions' intricate cold foil technique lands them first place for "Best Use of Cold Foil" with a visually stunning design.

Plps Infatuated

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Premium Label & Packaging Solutions (PLPS) announced it won first place at the 31st Annual Gold Leaf Awards for Best Use of Cold Foil (Label or Carton). The winning shrink sleeve label was produced for longtime client OL Products for its Infatuated Tanning Lotion and was printed at Overnight Labels, the company’s Deer Park, N.Y.,  plant.

At first glance, the label's black background with red inverted triangles design looks simple, but the visual reveals a spectacular  3D kaleidoscope effect when it hits the light. PLPS used multiple processes to achieve the look. First, the black and red ink was laid down, followed by a holographic Pillars of Light cold foil and a second coat of black and white ink. Finally, the web was turned to apply a silk screen UV to the red triangles to amp up the dimension.

Renowned for its expertise in both specialty finishes and shrink sleeves, the company has garnered numerous industry awards. This latest accolade further cements their position as an industry leader. Leslie Gurland, VP of Sales and Marketing at PLPS, expressed the company's enthusiasm, stating, "We are always driven to maintain a level of excellence in everything we print, particularly when a job demands intricate details. This win is a testament to our unwavering commitment to quality and the artistry of label printing.”

The Gold Leaf Awards, a globally renowned competition, serves as a beacon for the best in the industry. It evaluates submissions that showcase a wide range of specialty finishing techniques, from foil stamping and embossing to specialty coating, film laminating, laser cutting, die-cutting, and cold-foil applications. The competition is a tribute to the industry's innovation and excellence.

“We had a record number of entries in our 31st annual FSEA Gold Leaf Awards, which highlighted a variety of print embellishment technologies,” stated FSEA Executive Director Jeff Peterson. “The creativity and new uses for labels, cartons, direct mail, and other applications continue to amaze me.”         

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