A major reason behind the growth will be the continued increase of niche products, with packaging and labels printed in smaller batches, through variable data printing.
At Label Expo in September, the talk was that digital presses will become standard among flexographic printers, and that some CPG companies are even looking at acquiring their own digital press as a way to produce digital labels inside their own facilities and further reduce time to shelf.
This possibility presents an opportunity for printers to work as a brand’s printer right inside its production plant, and several speakers at the expo mentioned that printers should take the initiative to contact CPG companies to explore options.
“In the field of packaging and labeling, digital printing is the main driver of short-run news feeds and the need to limit dormant inventory,” an article on digital printing on Business-Commercial-Trade says.
