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Swedish pilot program provides fast food CO2 footprint

Swedish National Food Administration raises awareness of CO2 footprint with menus at fast food establishments. Not only citing nutritional value, but carbon emissions as well.

An article on Eco Warrior website, says products such as hamburgers and chicken sandwiches are measured by the quantity of CO2 required to produce a kilo of that product. (Large burger rates 1.7 kg while a chicken sandwich comes in at 0.4 kg.)

This writer from Ireland is a little behind the times, calling for similar labeling on grocery store products.

As reported on Greener Package, UK supermarket giant, Tesco is offering CO2 footprint information on some products such as milk.

As with all else sustainable, the person who wants a Big Mac will buy it regardless of calories or CO2 footprint. But for the eco-conscious consumer looking for ways to satisfy their desire to be green, helpful comparisons will be appreciated.

However, the complexity is staggering. Supermarket chains, with thousands of SKUs and hundreds of suppliers, are going to have a tough time compiling and labeling every product.

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